Snitsky made his debut on Raw on September 13, 2004, when he faced Kane. At the end of the match Snitsky hit the ‘Big Red Machine’ with a chair, this resulted in Kane falling on top of a pregnant (kayfabe) Lita and the loss of her baby.
This made Snitsky a main heel on the roster as he entered a storyline with Kane which culminated in a ‘Weapons of Choice’ match at Taboo Tuesday. During this time Gene became well-known for his catchphrase ‘It wasn’t my fault’.
He was a small part of the ECW invasion storyline in the lead up to ECW One Night Stand 2005 as part of Eric Bischoff’s hired guns to try to ruin Paul Heyman’s reunion show, to no avail.
Snitsky resumed his feud with Kane when he aligned himself with Edge and Lita. The Queen of Extreme reconciled with Snitsky after thanking him for not having to give birth to Kane’s birthday. Edge used Lita’s feet as a reward for helping them attack Kane after he found out about Snitsky’s foot fetish.
His push began to slow soon after and he found himself largely competing on Heat every week. He formed a brief tag team with Tyson Tomko which ended after a losing effort to claim the Tag Team titles from Big Show and Kane.
In early 2007, Snitsky debuted on ECW with a new look. His head and eyebrows was shaved, and his teeth where coloured yellow. He also adopted a more psychotic persona, similar to that of Psycho Sid.
Snitsky attacked Bobby Lashley on his re-debute an went on to have many short feuds with the likes of Hardcore Holly, Rob Van Dam, Balls Mahoney and CM Punk.
Later that year in June, he was drafted back to Raw, and in his final run with the company his only major appearance was in a defeat to John Cena. Shortly after he was sent back to Heat.
On December 11, 2008, Snitsky was released from his contract.